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Welcome to Geologie! For too long men’s skincare has been treated either as a luxury or an afterthought; it was the mysterious jar that costs more than your phone bill or the random bottle you grab without looking while walking through the drugstore. Either way, the products that are out there claim to be universal, treating your skin as if it were anyone else’s. But you’re particular about the way you get your haircut. You’re particular about the way you like your whiskey served. You’re even particular about which dry cleaner you’ll trust to wash your good jeans. It’s about time you get particular about what you put on your face.