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After a round of golf in the hot sun, with only an occasional adult beverage to cool them down, an idea came. Business partners Glen Head and Doug Farrell started sorting the collection of golf balls that had accumulated in their golf cart.
“What kind of balls were you playing with?”
“I was playing with Schwetty® Balls,” Head responded.
After laughing for quite some time, they thought, “People might actually buy Schwetty® Balls.”